So many times I have run across people that tell me they want to own their own business. The funny thing is when I ask them what they are going to sell, their eyes glaze over and they say “I don’t like sales”. Well, the hard lesson that everyone has to learn is if you are going to own your own business is you ARE going to have to sell something. It will either have to be a product, a service or yourself! There is no way around it.
There are a lot of different types of businesses out there. Most of them either sell a product they make (manufacturer, distribute a product someone else makes (retail or grocery store), or provide a service or a combination of products and services on that product (plumber, electrician, carpenter).
Like it or not, if you are considering owning a business you are going to have to sell something. Call it marketing if it makes your head feel better but it is sales none the less. Do not let this discourage you. Think about it, every day you have to sell your number one asset if you have a job. That asset is Y.O.U. You sell yourself every day, hours of your life for dollars that your employer gives you in return for that. We will cover the freedom that owning your own business gives you in another post. For right now just focus on the fact that every human being is a salesperson, every day of their life. Would you rather be selling for yourself or for someone else. Hope this gives you the courage you need to get out there and start your own business!
Have a great day,
Rich